S: Well, I suppose I have to be a little relieved that BTS fans aren’t doing poojas for giant cardboard cutouts…Yet. N: Whoa, that sounds amazing, frankly! I’m from Tamil Nadu, and I’ve seen that level of fanfare only when Rajnikanth’s movies release. But when I went to the theater, the hall was full, there were people playing BTS songs and singing along in Korean, and doing the exact choreography outside the theater - and I just went, damn.
#Vanakkam meaning in korean movie
I went to watch a documentary about the K-pop group BTS in 2018, and because the movie was playing in my sleepy suburban Hyderabad neighbourhood, I knew there was a demand for it. Will you never let me live that down? But, I’m being serious here. N: When you finally started watching K-dramas after ignoring my recommendations for years? S: You know when I felt like we’d arrived at that kind of turning point for Hallyu in India? N: I was so very happy to see that a non-Hollywood movie got it. More people than ever seem to be jumping over the one-inch barrier that subtitles pose, and realising that there’s a whole world outside of English language entertainment. S: Oh, yeah! Especially over the last year or so, since “Parasite” won the best film of the year at the Oscars. Some people actually call it the “Korean Tsunami” instead. Strong words, yeah, and over the course of this episode, you’ll understand why they say this. A wave, so big and sweeping, that it is seen by some scholars as a challenge to Western media’s imperialism and western-centred globalisation. It literally translates to “the Korean wave.” Which is why you’ve been seeing variations of punny headlines like “The Korean wave crashes India/Riding the Korean wave.” S: Well, “Hallyu” is a term coined to explain the popularity of Korean entertainment throughout the world. N: For listeners who don’t know, let’s get straight to what the hell Hallyu is. S: There’s a whole phenomenon, and it’s called Hallyu. N: You know, what’s the one thing people are always surprised to hear when we’re talking about Korea? It’s that your Korean dramas and K-pop - they’re closely linked to the sheet masks that you’re using, the Shin ramyun that’s now in the supermarkets and why that one friend changed their “Paris vacation” plan to a “Seoul vacation” plan. Whether you’re a fan or just a curious person who wants to understand it more, this podcast is for you!
N: We explore the history, bust a few myths, chat with kurta-clad Korean influencers, go into fascinating academic theories, and get a glimpse of the passionate fandom that drives all of this. Be it K-pop, Korean dramas, Korean language or the whole aesthetic, we get to the bottom of what makes it so appealing to so many people.
We spoke to academics, translators, Korean content producers and all kinds of fans to tell this story. S: This is Hello Hallyu, the story of the rise of Korean entertainment in India, in six episodes. We wanted to understand how exactly it went from being a niche subculture to something that way too many Indians are now familiar with - and so we decided to trace the story from its beginnings. N: We’ve been following Korean entertainment and culture for years. We’re journalists, but more importantly, we’re huge fans of Korean entertainment. How do I know this? I was one of those girls. A group of students from that college throws them a welcome party in which they speak… and sing… in Korean. They had learnt to say “Vanakkam” and “Nanri” and are looking forward to learning about Indian culture and doing volunteer work in local NGOs.īut when they arrive, the most unexpected thing happens. For two weeks, they’ll be staying in a prominent women’s college in the traditional town of Madurai in Tamil Nadu. It’s the year 2013, and around 10 undergraduate students of South Korea’s Seoul Women’s University come to India on a cultural exchange programme.
In this episode, superfan-journalists Nirupama and Sadhana dig deep into the history of Hallyu and its first fandoms in India, from Manipur to Madurai.
#Vanakkam meaning in korean series
‘Hello Hallyu’ is a six-part podcast series exploring how the Korean wave captivated Indian fans, and forever changed our ideas of gender, fashion and romance.
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